Our Customer Relationship Summary

This important information about Euro-American is provided to comply with federal securities laws. As of the November 29, 2023 filing, Euro-American Equities, Inc. is a registered broker-dealer with the U.S. Securities and Exchange Commission.

At Euro-American, there is no “one size fits all” approach to your investment journey. Brokerage (BD) and investment advisory (IA) services and fees differ, and it is important for you to understand the differences.

Free and simple tools are available to research firms and financial professionals on the SEC’s investment education website (https://www.investor.gov/crs), which provides educational materials about BD’s, Investment Advisors and investing.

Euro-American offers personal or workplace investing, including retail and retirement (including Individual Retirement Accounts (IRAs)). We offer mutual funds, college savings plans and variable insurance products. We do not limit our offerings to the American Funds Group, but have found their offerings to suit most investors. The minimum investment to open an account is $250, as outlined in most mutual funds company prospecti.

With Euro-American, you are solely responsible for deciding how you want to invest, monitoring your account and determining the amounts you wish to invest per month and year. These are flexible, so you can start, stop and restart as life changes.

Our accounts are non-discretionary, i.e. we may offer education, advice and recommendations, and you make the yes/no decision on which investments to buy/sell. We do not offer monitoring.

CONVERSATION STARTER: Ask your financial professional:

• Given my financial situation, should I choose an investment advisory service? Should I choose a brokerage service? Should I choose both types of services? Why or why not?
• How will you choose investments to recommend to me?
• What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean?

What you pay will vary depending on the services and investments you choose. You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying.

As we do not carry the accounts, we do not charge you a brokerage account fee and all correspondence/statements come directly from the mutual fund or insurance company. Purchasing investments such as mutual funds and variable insurance products, you will pay sales charges on the investment vehicle. Insurance products likely have an additional surrender charge if investment is sold before 15 years.

Ongoing fees and costs depending on the investments you own. Mutual funds carry built-in operating expenses and ongoing fees, such as management fees, generally known as 12B-1 fees, and account maintenance fees (usually a basic amount for a tax account, e.g. IRA, that are in addition to any initial commissions or sales charges you pay. We can help you evaluate internal costs and fees and their impact on what you earn from your investments.

CONVERSATION STARTER: Ask your financial professional:

• Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?

When we provide you with a recommendation, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the recommendations we provide you. Here are some examples to help you understand what this means:

Most representatives have an incentive to recommend that you select a program or product that pays them more compensation than those that pay less. Also, to recommend additional financial shelters that would have additional surrender charges. However, at this stage in our business, we prefer to do what is best for you and your investment needs. We generate our business through referrals from satisfied customers.

Mutual funds carry built-in operating expenses and ongoing fees, such as management fees, generally known as 12B-1 fees, and account maintenance fees (usually a basic amount for a tax account, e.g., IRA, that is in addition to any initial commissions or sales charges you pay). We can help you evaluate internal costs and fees and their impact on what you earn from your investments. You will typically pay more in upfront fees and commissions through brokerage services and more over time through investment advisory services.